Rakriva was born from a simple belief: every young woman deserves access to beautiful, authentic ethnic wear—without compromising on quality or budget. Founded in the heart of Jaipur by fashion designer Neha Chhipa, Rakriva is more than a clothing brand. It's a movement to bring Jaipur's rich textile heritage to the wardrobes of college students, young professionals, and every woman who refuses to choose between style and affordability. We work directly with Jaipur's hand-block printing artisans—skilled craftspeople who've perfected their art over generations. Every kurti we create is a collaboration between their expertise and our modern design sensibility.